Myzos Launches Colors For Causes in Support of Juvenile Diabetes Research Foundation

Myzos Launches Colors For Causes in Support of Juvenile Diabetes Research Foundation


May 7, 2009, (Los Angeles, CA) At age 8, Savanna Sterling went to her mom and said, "Hey Mom, look at this cool bracelet I made!" From the imagination of a little girl and the branding ingenuity of her mother Caryn, Savannas idea spawned the latest tween craze in cool, fun fashion -- MYZOS". Currently sold nationwide in Nordstrom and in the trendiest boutiques including Fred Segal and Kitson, MYZOS" CEO Caryn Sterling today announced Colors for Causes in partnership with JDRF, just in time for their annual fundraiser. Colors for Causes MYZOS" feature an I Care drop tag identifying the charity supported and that receives a portion of the profits from their sale. With opportunity comes responsibility, said Sterling. This is a message I constantly stress to my children and together we are passing that message on to other kids and their parents.

From the MYZOS" Patrol at the 2009 Kids Choice Awards to the daily encounters of Hollywoods tweens trading MYZOS" on red (and orange) carpets, the Sterling family&has created a tween sensation that has already been featured in Elle Girl, M Teen and Pixie. The I Care tag identifying JDRF provides a social component to MYZOS", with a portion of the sales being donated to making a difference. Anyway you see it&.you gotta have MYZOS"&no substitutes.

For more information on MYZOS", go to www.mymyzos.com.

MEDIA CONTACT: Carrie Simons, 615.254.9389, Carrie@triple7pr.com